Dean Watkins
WHAT CAN YOU EXPECT TO PAY FOR MARKETING SERVICES?
As an entrepreneur, you are aware that digital marketing is one of the most important areas in which to invest your money. However, if you haven't used an outsourced digital marketing agency before, or if you haven't done so recently, you may be unsure of what you can anticipate in return.
Of course, as with most things of business, the solutions are situational by type of how to fax a file from iphone. The cost of digital marketing will vary depending on the firm you engage, the size of your organization, and the services you require. So, how much should you budget for digital marketing?
The Price of Small Business Digital Marketing
Small businesses spend less money on digital marketing than larger corporations. The reason for this is that smaller businesses are often unable to dedicate as much money to digital marketing as they would want. They also lack the same amount of data and analytics capabilities that larger organizations may use to discover and implement specific marketing opportunities.
The good news is that you don't have to hire a massive agency to make an impression. In fact, you can achieve impressive results on a little marketing budget. The key is to understand what you're paying for. For example, if you want to build your email list, you can pay a consultant roughly $50 per month to set up and manage your email marketing strategy.
If you're planning a large launch, you may hire a consultant $500 or more per month to advise you and possibly even manage the process. These statistics are towards the upper end of the normal range, although they are not fully ruled out.
For example, if you want to market on Amazon, you can hire an individual freelancer or an Amazon agency. Monthly retainer contracts are commonly used by agencies, whereas freelancers frequently charge project-based fees. Alexandra Tachalova conducted an informal survey of digital-marketing agency services and costs in 2015, and discovered that freelancers' hourly rates in the digital marketing industry range from $50 to $100 per hour, whereas the average industry fee for a monthly retainer contract ranges from $1,000 to $3,000.
Basic SEO services start at $500 per month, but keep in mind that you may be paid extra for developing blog and vlog material and engaging with community pages. Web development is one of the most difficult quotations to obtain because it is greatly dependent on your sector and the features you want on your website.
A basic 4-8 page website could cost anywhere from $1,000 to $5,000, with e-commerce websites costing substantially more, even up to $75,000.
How big is your marketing budget?
You may find yourself spending more money on marketing than you would want, especially if you have a large crew. These fundamental recommendations will assist you in determining what you should spend and what kind of returns you may expect.
When it comes to digital marketing, a firm can overpay, but there are also ways to get more bang for the buck.
Related Resources:
A COMPLETE RESOURCE FOR CREATING SECURE WORKPLACES (Part 2)
