Heartland Optical

Heartland Optical is a locally and family-owned full-service optical practice with locations in Lincoln, NE. Founded in the early 1980s by Dr. Ron Conrad and his team of optometrists, Heartland Optical has been committed to providing exceptional eye care services to the community. Since 2006, we have operated as a comprehensive optical facility, offering a wide range of services, including a full lens laboratory on-site.