HMA Marketing Consultants

How The HMA Marketing System Works

Consider The Facts:

The economy is slowing and the competition for sales in small business is at an all time high. Combine this with the fact that over 75% of all small businesses fail within the first five years...and you have a huge mountain to overcome.

So...How is it that most businesses are failing and yet there are some businesses out there producing enormous amounts of profits and time off for their owners? How do they do it? How can you stack the odds in your favor like they do?

And more importantly, what do YOU have to do to join those business owners who seem to have "Plenty" of time and money?

You can join those same business owners who consistently earn hundreds of thousands of dollars a year while their businesses seem to operate on autopilot. We can show you how!

Some of your answers lie in what you have already been doing...In Your Hidden Marketing Assets already in your business!

Our HMA Marketing System works by optimizing the eight pillars of marketing that support and drive the profits in a strong business. I am going to reveal all eight of these but first, I want to reveal more about how The HMA Marketing System works...

The First Step, where you will have the opportunity to start transforming your business in less than 90 days...is by starting with a Marketing Opportunity Analysis.

, where you will have the opportunity to start transforming your business in less than 90 days...is by starting with a

During this meeting, which is a comprehensive Marketing Audit, we will work together to uncover your Hidden Marketing Assets that you already have in your business.

We will also create a strategy plan that will get you results, guaranteed!

As small business owners, we know that many times it is easy to get so involved in the day-to-day operation of our business that we may overlook many of the marketing assets that are just sitting there available to us in the business.

These "Hidden Marketing Assets" may take many different forms, but if they could be leveraged and optimized, these assets could produce an extra $10,000 to even $500,000 in additional revenue and profits for your company depending on your gross revenue.

Do You Have Any Of These In Your Business?

· Past customers

· Special knowledge or industry expertise

· Unique products or services

· Under performing sales people

· Advertising that doesn't get results

· Present customers

· Relationships with other businesses

· Average unit sale amount

· Back end products

· Community reputation

· Prospective customers

· A great location

· Staff expertise or lack of

· Quality products

· Low closing ratios

· Competitive Advantage

· Marketing efforts that don't work

· Packaging of products and services

· Web presence

Are you making any of these marketing mistakes?

· Not promoting your U.S.P. or E.V.P.

· Running ineffective image or media advertising

· Cutting prices on the front end with no back end marketing plan

· Not testing all components of your marketing

· Not using effective headlines

· Building on only one or two marketing pillars

· Not using joint ventures and alliances

· Do your ads "tease and titillate" instead of "teach and educate"?

· Not having an effective internet website

If so, then you have a Wealth of Hidden Marketing Assets! THIS IS HOW THE SYSTEM WORKS!

During our Marketing Opportunity Analysis and Strategy meeting we will help you identify, and re-deploy these assets in a way that will give you Guaranteed dramatic growth increases in a very short time without having to invest more money in advertising!

Do I Have Your Attention Yet?

If so, please fill up your coffee cup and find a quiet place to sit down and finish reading this entire letter.  Yeah...it's that important!

Now, let's start with the only three ways to grow a business:

1) You can acquire more new prospects.

2) You can increase the conversion rate that you turn prospects      into customers.

3) Or, you can increase the value of your customer by:

· Increasing the average transaction value

· Increasing the number of transactions

Everything you do in marketing your business boils down to at least one of these three things.

Let's look at some math that more clearly explains this, shall we?

Imagine a business called XYZ Widgets that currently generates $300,000 in annual sales with 3,000 customers (from 15,000 prospects), averaging $100.00 per customer transaction and a 20% closing percentage.

Fundamentally, what are the ways to grow XYZ Widgets business using some math and assuming they desire 25% growth on an annual basis?

Scenario 1 - Add 25% more new prospects...

15,000 prospects times 1.25 (25% more prospects) = 18,750 prospects...which converts into 750 more customers times the average $100.00 per customer = $75,000 in increased sales (25% more).

By the way, that is only 62 customers a month, or about three a day for this business if they are open only 5 days a week! Is it difficult to gain only three more customers a day?

Scenario 2 - Increase your conversion rate (closing percentage) of prospects to customers by 25%...

By increasing XYZ Widgets closing percentage from 20% to 25% (an increase of 25%) will result in 25% more sales. Here is how it works...

It took 15,000 prospects to close 3,000 (20%) customers for XYZ Widget.  If we take the same 15,000 prospects and close 25% of these customers...that means XYZ Widget ends up with 3750 paying customers at $100.00 current average per customer...or: $375,000 in annual sales, an increase of $75,000! (25% More)

Scenario 3 - Increase the value of each customer by 25%...

3000 customers, with an increased value (average sale) of $125 per customer or 25% more per sale per customer = $375,000 in annual sales...or $75,000 in increased sales.

What if you could get 10% of your 3000 customers to come back and buy again at least once? 300 repeat customers times $100 average per sale = $30,000 MORE in annual sales...

What if they came back twice?

Do you see the beauty of our HMA System now?  Just adding $25.00 per transaction for a business that already averages $100.00 per transaction gets you 25% more sales annually. Do you have a product or "added - value" service that could help you do this with your average sale transaction? What are you doing to get them to come back and spend again?

Each of these 3 scenarios assumed a 25% increase in each area of business growth independently. And that is not even the best part of The Hidden Marketing Assets Marketing System.

The best part is...

Our Hidden Marketing Assets Marketing System works on all three ways to grow your business...

EXPONENTIALLY AT The Same Time!

Can you afford to lose out on growth like this by not having this HMA System in your business?

Let's learn a little more about the HMA System...

"Eight Pillars of Exponential Business Growth"

How Many Pillars Does Your Business Stand On?

The HMA System Delivers Guaranteed Results Through The Eight Pillars of Exponential Business Growth

These are 8 areas (pillars) that the Hidden Marketing Assets System focuses on in your business. Each pillar is a crucial part to exploding the profits in your business using the existing marketing assets you already have.

Most businesses have only one or two of these pillars supporting the owner and staff at any one time. Some businesses sadly...don't have a single one implemented.

We will start with the "core four". Every business has to have every one of these areas mastered in order to grow. Our HMA System will help you:

1) Uncover and define your U.S.P. (Unique Selling Proposition).

Ask yourself this question... "Why would someone want to choose to do business with me instead of my competitors?" Your answer is the first part of your U.S.P. Many businesses fail to carefully define "who they are" in the business world, and simply continue selling their product or service until the money runs out.

A couple of examples of companies with high - quality USPs are Fed - Ex and Domino's in the 80's. Do you remember this ad?

"Get fresh, hot pizza delivered in 30 minutes or less...or it's free." or How about "If it absolutely, positively, has to be there overnight."

or How about

Those are just a couple of good examples of the Unique Selling Proposition. Another example is our own U.S.P. "Grow Your Business 25% - 100% in 90 days without spending more money on advertising, GUARANTEED".

What is your U.S.P.? Do you have one yet?

On to the second pillar...

2) Integrate that U.S.P. into your entire business. Everyone, everything, and all messages have to live and breathe the U.S.P. that is developed. Sales training may be necessary to ensure your staff is on board with your unique message. If not, this will kill sales conversions...and decrease potential and future sales.

Everyone, everything, and all messages have to live and breathe the U.S.P. that is developed. Sales training may be necessary to ensure your staff is on board with your unique message. If not, this will kill sales conversions...and decrease potential and future sales.

After that, you have to set up a system in the third pillar...

3) Database Marketing and contact with that customer database.

How often do you follow up with your customers that have bought from you? What about those potential clients that have not bought from you yet? Is there structure? Back end sales to current customers? Do you have a marketing system for generating referral business and additional sales? These are crucial to growth in a business. Lacking in this area will mean that you constantly have to source new customers to make money in your business...and that process is getting more and more expensive as we continue.And then, there is the fourth and perhaps most powerful pillar...

4) Strategic Marketing Alliances.

Working together with similar, non-competing businesses that have access to resources that you do not is probably one of the biggest "secrets" to growing a business. One of the main resources is a large customer list, or list of targeted customers.Through our HMA System we will help you tap into this "Marketing Gold mine" and catapult your business profits!Yes, I said Profits. You see this step helps you tap into someone else's list or customers and they carried all the up-front expense...not you so this step actually adds to your bottom line which is what really counts!

That does it for the "Core Four", which form a foundation for any business. These steps will set your business head and shoulders above the competition.

After mastering the four core areas above you are now prepared to take your business to a whole new level of success with what I call

"The Big Four":

5) Custom Media Advertising.

Traditionally, many business owners have confused the concepts of advertising and marketing believing because they are advertising they are marketing. Nothing could be further from the truth. Media advertising is certainly an important part of the marketing process, but it is only PART of the process. The HMA System will enhance and optimize your Media advertising to get more effective sales. Sales you can see and track.

6). Community Marketing, and Public Relations.

Can you create a news story that involves your business or related topic? Anytime you can deliver news to the media, whether it is radio, TV., or the newspapers...and it is worthy, you score PR value for your business. The key here is not to directly promote your business in any way, or your press release will end up in the trash.The HMA System will encourage your business to educate and teach the community, your customers and your prospects all about your products and services. The more people understand why they should do business with you, the more they will reward you with their business.

7) Direct Marketing.

Here is where it gets pretty good...you can add multiple income streams or simply generate business directly using this pillar of growth. Direct Marketing is using a media form such as postcards, letters, or internet to generate a direct response to your business. This step requires a master in the art of copy writing, so that your customer is persuaded to say "YES" to your offer.We help you with the HMA System Master this key Pillar!

8). Internet Marketing, and the business' website.

We are in the 21st century, so any business that fails to develop at the very least a "lead - generating" website will lose out on a very lucrative opportunity to make money. Anything you can do off-line...you can do online...so the opportunity here lies in increasing all three ways of growing your business...on the web.

Master all eight of these fundamental business - growth areas...and watch the cash start rolling in. Because all these eight pillars are just what the Hidden Marketing Assets System focuses on.

Now, you might have heard of some of these eight pillars. You even might have had some success and probably some failures trying to execute a couple of these ideas all while spending more money you're not quite sure was worth it. However, I am very sure you have NEVER had anyone present you with 3 ways to grow your business in all 8 key areas and GUARANTEE the results!

The best part is that you can decide to invest in as many or few projects as you like.Invest in, and have me execute, only one of the pillars we uncover in your Marketing Opportunity Analysis for now, test it, and invest in more later. You are not "married" to me in any way.  Invest in these steps one at a time, or all together, the choice is yours.

Think about it though...I guarantee that you will gain a minimum of 25% in annual gross sales if you invest in the "core four" and hire me to execute the system for you... that would mean for a business doing $300,000 in annual sales...they would enjoy $75,000 in added sales.

I have to ask...How many $75,000 blocks would you buy for $10,000?

And here is my guarantee to you this will happen...

 

Our Guarantee:"We Don't Stop Working For You Until You Succeed"

If you invest in, and hire us to execute the "core four" steps identified from the Marketing Opportunity Analysis in your business...and you do not gain an additional 25% in annual gross sales minimum...

We keep working for you, for no additional investment, until you do gain at least the 25% annual increase that we promised.

Folks, this is the strongest, most protective and most reassuring guarantee in the entire small business marketing industry, period.

Fair enough? Are You READY to get Started?

 

Remember:

This guarantee means that as long as you invest in the "core four" and we (not just you) implement these into your business...

I guarantee you will gain 25% in annual gross sales.

You have absolutely NOTHING to lose, and everything to gain.

The risk is 100% mine - not yours.

We want to make it easy and effortless for you to take action.

Request a comprehensive Marketing Opportunity Analysis to identify which pillars you need to implement in your business.Uncover The Hidden Marketing Assets In Your Business Today!

Call Mark Myszak at 702 553-1956

Testimonials and Case Studies

This System Generates Record Sales In All Types of Businesses Including Yours

 

Over the past 17 years, thousands of companies in all types of industries have seen their business grow faster and more profitably than they ever thought possible. Their growth happened after their HMA consultant implemented the Hidden Marketing Assets system.

 

Read the success stories below and think about what this type of growth can mean to your business and to your dreams!

Health Program - "Revenue doubles in 30 days! I consider myself to be a very astute businessman and marketer. It's very difficult to take anyone's suggestions, especially when I'm doing over $30,000 per month from my basement. But, I was convinced to try a small change in my marketing. By making one little adjustment in our sales process, we went from $36,000 per month to over $68,000 the next month. Wow!"

- "Revenue doubles in 30 days! I consider myself to be a very astute businessman and marketer. It's very difficult to take anyone's suggestions, especially when I'm doing over $30,000 per month from my basement. But, I was convinced to try a small change in my marketing. By making one little adjustment in our sales process, we . Wow!"

Dr. Samuel WestInternational Academy of Lymphology

Manufacturer - "Business dead for 5 years. Thriving again after only one week! Our business was suffering. I was about to file bankruptcy. Through reactivating my past customers, I was able to create $10,000 in orders in one week and consistently $1,000 a day without any expenses whatsoever. Thank God!"

- "Business dead for 5 years. Thriving again after only one week! Our business was suffering. I was about to file bankruptcy. Through reactivating my past customers, I was able to create and consistently $1,000 a day without any expenses whatsoever. Thank God!"

J.D. Seardall

Auto Financial Services - "$1 million the first year...$3.7 million the second...and over $5 million the third! This marketing system has been responsible for helping us understand our unique position in the market place. HMA Marketing's leadership, sales management, telemarketing, advertising and direct mail expertise all played key roles in our company's fast growth."

- ... This marketing system has been responsible for helping us understand our unique position in the market place. HMA Marketing's leadership, sales management, telemarketing, advertising and direct mail expertise all played key roles in our company's fast growth."

Jeff Savage

Office Supply- "From scratch to $1.5 million in one year! We started just as an afterthought. Now through effective fax broadcasting and learning how to write an effective sales letter, we'll grow past $2 million in less than 2 years. We have learned how to grow a multi-million dollar business literally from less than $100."

- "From ! We started just as an afterthought. Now through effective fax broadcasting and learning how to write an effective sales letter, we'll grow past $2 million in less than 2 years. We have learned how to grow a multi-million dollar business literally from less than $100."

Rich HarshawBTI

Chiropractor- "Out of bankruptcy in two months...We were in debt $90,000 and had filed chapter 11. Through utilizing concepts like joint venturing, we quickly grew our practice to 70-80 patients a day, satisfied our debts and cut our advertising budget by $30,000 a year, while getting out-of-town hospitals to fund most of our building."

- "Out of bankruptcy in two months...We were in debt $90,000 and had filed chapter 11. Through utilizing concepts like joint venturing, we quickly grew our practice to 70-80 patients a day, satisfied our debts and cut our advertising budget by $30,000 a year, while getting out-of-town hospitals to fund most of our building."

Family Health Centers

Shoe Store- "Our average sales day this time of year is about $1,200. By implementing just one idea from the Marketing Assets System my average day jumped immediately to $2,800. Plus, our closing ratio jumped from 40% to 50% literally overnight."

- "Our average sales day this time of year is about $1,200. By implementing just one idea from the Marketing Assets System my average day jumped immediately to $2,800. Plus, our closing ratio jumped from 40% to 50% literally overnight."

OwnerNational Shoe

Auto Repair - "20% increase in sales in 3 months! The Hidden Marketing Assets Marketing System helped me uncover and implement marketing ideas that helped me increase our auto repair company's business 20% in three months. We started inviting our old customers back for more business and a small joint venture deal with a car dealer proved very effective. The marketing system I learned is different from other marketing plans in that ideas cost very little to implement."

- ! The Hidden Marketing Assets Marketing System helped me uncover and implement marketing ideas that helped me increase our auto repair company's business 20% in three months. We started inviting our old customers back for more business and a small joint venture deal with a car dealer proved very effective. The marketing system I learned is different from other marketing plans in that ideas cost very little to implement."

The Auto Shop

Magazine Publisher- "From zero to 40,000 distributed in 5 weeks! I needed an income badly. I was 27, had two kids and no job and my wife was pregnant. By combining the concepts of co-ops and self publishing, I was able to create a direct mail advertising magazine. I quickly sold all of the spots to local health related businesses. I made a joint venture with a local newspaper and WHAM! My magazine was out on the street in full color all 40,000 of them. I had a $3,000 per month income."

- "From zero to 40,000 distributed in 5 weeks! I needed an income badly. I was 27, had two kids and no job and my wife was pregnant. By combining the concepts of co-ops and self publishing, I was able to create a direct mail advertising magazine. I quickly sold all of the spots to local health related businesses. I made a joint venture with a local newspaper and WHAM! My magazine was out on the street in full color all 40,000 of them. I had a $3,000 per month income."

Gordon JacobyHealth & Fitness Guide

Pizza Business- "In one fell swoop, I was able to almost eliminate Domino's and Pizza Hut from the yellow pages. It was ruthless, but it was them or me. These concepts have helped me expand my business to over 7 delivery areas without any more building space. My sales are up."

- "In one fell swoop, I was able to almost eliminate Domino's and Pizza Hut from the yellow pages. It was ruthless, but it was them or me. These concepts have helped me expand my business to over 7 delivery areas without any more building space. My sales are up."

Jim CaseyJeno’s Pizza

Dental Consultants- "We have been consulting for many years now and since we've implemented these marketing strategies within our consulting, we have been able to grow by leaps and bounds. The marketing has never been simpler and more systematic. We increased our personal incomes by over $200,000 in one year."

- "We have been consulting for many years now and since we've implemented these marketing strategies within our consulting, we have been able to grow by leaps and bounds. The marketing has never been simpler and more systematic. We increased our personal incomes by over $200,000 in one year."

Cameron Marketing

Medical Office- "We had been running this one ad for three months with an average return of $75. The ad costs us $500 per run. By using the techniques I learned at the workshop and with a little help from our HMA Consultant, I rewrote my ad against the advice of the newspaper salesman and ran it for 3 days. I can't believe what a huge difference it made. The results were out of this world. I got 90 calls my first day and over 320 calls over the total three days. From that ad, I gained 179 new patients and made over $53,000 the first month. I continued to run it for 6 months and made over $400,000 that year from it."

- "We had been running this one ad for three months with an average return of $75. The ad costs us $500 per run. By using the techniques I learned at the workshop and with a little help from our HMA Consultant, I rewrote my ad against the advice of the newspaper salesman and ran it for 3 days. I can't believe what a huge difference it made. The results were out of this world. I got 90 calls my first day and over 320 calls over the total three days. From that ad, I gained 179 new patients and made over $53,000 the first month. I continued to run it for 6 months and made over $400,000 that year from it."

Dr. LaJeanne Duke

Mortgage Loan Broker- "100% increase in business from just one idea! These concepts and techniques are so unique and