Lux Style Awards

LUX is one brand that has strived to become the natural association with glamour, style and beauty throughout its history. Committed to fashion, LUX hosted the first ever LUX Style Awards in 2002 which ended up being one of Pakistan's biggest milestones; the initiation of what has become a yearly event. Since then, the show has been celebrating style in Pakistan and pays tribute to the fashion, film, television and entertainment industry, becoming Pakistan's 'Oscars'.