PRLab | PR Agency - PR Firm

About PRLab

PRLab, an international tech PR firm with offices in Amsterdam, Stockholm, Austin, and Munich, excels in public relations for startups and tech enterprises. Traditional PR methods sometimes fall short, requiring creative, unconventional strategies for achieving goals and generating leads.

As a pioneering PR agency, we're experts at securing your spot in the dynamic tech media landscape. Collaborating closely with your team, we're committed to producing compelling content that not only gets noticed but also encourages innovation and change.

Which services do you provide?

Our agency offers a variety of public relations services, including PR consulting, bespoke PR strategies, continuous media pitching, international market pitching, thought leadership content creation, media training, SEO services, digital public relations, and internal communications management.

Which type of companies do you work with?

We specialize in working with technology companies, startups, and corporate entities across numerous tech sectors, such as FinTech, CleanTech & Renewable Energy, SaaS, BioTech, High-Tech, HealthTech & MedTech, Healthcare & Medical, EdTech, Financial Services, Blockchain, NFT and Web3, Cryptocurrencies, Retail, Cybersecurity, Automotive & Transportation, Artificial Intelligence, Robotics, and HRTech.

Where can you get us coverage?

Aiming to secure coverage that precisely aligns with your goals, our agency has consistently placed our clients in prominent media outlets, including Forbes, CNBC, The Financial Times, EU Startups, TechCrunch, and Silicon Canals.

We have also facilitated client appearances in niche-specific publications such as The Fintech Times and PYMNTS.

How do you measure the success of a PR campaign?

Determining the success of a PR campaign is vital for assessing its influence and guiding future tactics. Our approach to measurement varies based on the industry and the specific KPIs we target.

We evaluate success through various metrics, such as tracking media mentions across diverse platforms, the sentiment and impact of the coverage, its geographical distribution, and the potential audience reached. Further, we analyze website traffic, including the source and duration of visits, leads generated, and conversion rates, to strategize for the future.

Why choose us as your international PR agency?

Our agency distinguishes itself through our vast experience, specialized expertise, and a proven track record of securing media placements that help our clients achieve a range of goals, from investment attraction to enhancing brand visibility and sales. We are innovators at heart, dedicated to creating unique content that distinguishes you from your rivals. Our team consists of experienced multilingual professionals well-versed in communications and marketing.

As a globally operating PR firm, we are adept in digital PR, offering extensive international coverage and viewing our clients as collaborative partners.

How do you tailor your strategies to different industries or clients?

Understanding that each client and industry presents unique challenges, goals, and requirements, PRLab tailors our strategies accordingly. We start with comprehensive research on your industry, competition, and target audience, aligning closely with you to capture your objectives. This ensures that our strategies are customized to your needs, aiming for the most effective achievement of your organizational goals through our technical savvy and strategic planning.

Am I guaranteed to get results with your global PR agency?

Given the dynamic nature of public relations, predicting specific outcomes can be challenging. Although we cannot guarantee precise results upfront, our dedicated effort and expertise greatly enhance the prospects of a fruitful campaign. We delve into uncovering engaging stories about your brand, refine them, and pitch them to suitable media outlets. Our successful track record and client satisfaction highlight our ability to meet and surpass expectations.